a deeper level of behavior change

there's a deeper level of behavior change.. 
the outer layer of behavior change, are the results that we get.. the outcome.. the goal. 
Often.. we say we need better goals. We need better outcomes we need better results, we need to hit new sales numbers. 
to do that.. we take one step in.. 
on behavior change.. we talk about our actions. the actions and the results are usually where we stop.. 
when it comes to habits and behavior change. 
we say how can we build better habits.. 
how can we take action on this particular goal.. 

there's a deeper level behavior change and habit formation as well.. 
that level is identity.. or belief or mindset.. 
the identity that we hold drives the actions that we take and the results that we get... 
If you have a positive identity.. 
you would take positive actions.. and thus you get better results in the long run.