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    “Giving up on our long-term goals for immediate gratification, my friends, is procrastination.” We are inconsistent irrational Decoy Decoy duck very effective hunting tool placed in water to attract other ducks it increases the confidence of ducks that the water is safe to swim     Our brain needs a frame of reference for everything from making decisions to doing everyday things we prefer things we can compare we instinctively avoid things we can’t compare we prefer when things are in competition Apple vs Android Comparison buying a shirt, picking a college, choosing a partner how can we judge the value of something unless we compare it with something similar? Decoy in marketing If the 2 options of product are not easily comparable they create an option that is designed to make one of the choices look more attractive this is a DECOY OPTION they don’t want you to pick the decoy they want to nudge the buyers towards the option more beneficial t...

   “The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.” Thinking System 1 fast | also known as intuition System 2 slow     Framing example you have 2 new interviewees which one will you hire? Amit he is Intelligent, Industrious, impulsive, stubborn, critical, envious Sara she is envious, critical, stubborn, impulsive, industrious, intelligent Amit - sounds like he’s hardworking Sara - sounds like she’s difficult to work with they both are described using same words | only the order is changed they both have same qualities yet we see them as different this is System 1 thinking in play System 1 fast thinking create meaning quickly make decision with very limited information help us jump to conclusions quickly make sense of partial information System 1 causes common mistakes in thinking overconfidence our decisions are based on the quality of the ...

“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN”  As promised, here is the rest of the summary of the world famous book - Influence By Dr Robert B. Cialdini . Earlier we covered 3 of the 7 universal principles that are scientifically proven to increase your influence. Let us continue: “Our best evidence of what people truly feel and believe comes less from their words than from their deeds.”  Liking example imagine a stranger coming up to you to ask for some money now image someone known coming up to you and ask for some money sometimes it’s not “what’s being asked” but “who is asking” it’s easier for us to say YES to those we know and like what causes liking? or what causes someone to like you? Similarities when you discover you have something in common → liking is kick started pointing out what you have in common with the other person → will cause them to like you a little more as simple as mentioning where you ar...

“we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided” Want to be more persuasive? Read this book if you want to hear YES. It’s critical for personal and professional success There are 7 universal principles that are scientifically proven to help you hear Yes more often Principles Reciprocation example ever replied “Happy birthday” to someone who wished you “happy birthday”? ever invited someone to your house for dinner because they invited you to an event first? it’s a natural feeling → to give back to those who first give to you this feeling is so strong that most people give back even if they don’t like the person This can be amplified if are more likely to hear No from the person example 1st group people were asked to do social service on weekend for 1 day | only 17% people said yes 2nd group the same question got a response of 3x i.e. 50% how? they first asked those people ...

   “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity.”   Small Habits it’s not what you do once or twice that changes your life habits - things you do everyday small habits → more efficient their immediate impact is negligible if you are out of shape today and you jog for 20mins you will still be out of shape tomorrow these actions repeated day after day → compound into larger results Do you want a change in your life? requires patience + confidence carefully select your habits all small repeated actions matter believe in your current trajectory - not in your results Results - you won’t become smarter in a day or week. Trajectory - read 20 pages every day having the confidence that this will make you smarter    “You should be far more concerned with your current trajectory than with your current results.” ...