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 “Create. Don't Compete.” Launch a Startup | Day 2 Today I picked up from where I left yesterday: New Market. How's a new market different from an existing market? I read a very interesting book, The Blue Ocean Strategy, and it sheds light on the fact that most businesses enervate themselves by competing other businesses. This is the curse of an existing market. There are a lot of examples in the book that corroborate this theory. Let's see all the important points we know: Existing Market or Red ocean: main issues bloody rivalry - compete in existing market place if you want to make money - beat the competition to sell shrinking customer value - because there's no bargain chip for the seller commoditization of products only 2 ways to sell increase value decrease costs example: aerospace market - airlines food delivery market - swiggy, zomato payment apps - paytm, phonePe, etc New Market or Blue ocean: main attributes unexplored market space makes the existing ...

“If you aren’t embarrassed by the first version of your product, you shipped too late.”  ― Reid Hoffman   Launch a Startup | Day 1 Starting a company is a staggering journey into the unknown. It doesn't need to be any harder than it needs to be. What's the difference between thrilling and terrifying? A little bit of guidance. A Startup is often confused with the word Business. Business is anything that derives wages for it's founder. Example: a franchise a store in a mall These are not a startup. A startup is bound with 3 dimensions: very high impact a lot of innovation great uncertainty   Without these, you either have just a job or a business. After clarifying this mindset, I move onto the tangible action. There's so much advice out there and it's almost impossible to cut through what's needed to get a new startup going. So, while I'm working it out for myself, I will go ahead and share all the information and steps in this journey. How to come up...

“value is created when a person makes something useful and shares it with the world.”    Book Summaries are everywhere. I've spent a little over 2000 hours, reading & learning cover to cover over 250 books . While spending 4-5 hours a day reading, I always imagined if there was a place where I could read book summaries and save time. I looked at every summary website and app, but all they provide is either a computer generated paragraph, or quotes and random takeaways, or just a skimp effort extracting stories from the books. I craved a cogitated summary that's action oriented. So, I created my own Actionable, Laconic, to the Point, Pragmatic summaries of every book I've ever read. Here's my summary of the book " The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future " by Chris Guillebeau. What's a Micro-business? small business operated by a single person Prerequisites to start a business a product or service ...